RADHIKA JINDAL

Book: Under The Influence – How to Survive and Thrive Online

Author:  Malini Agarwal

Genre: Non-fiction (Social Media)

Publisher: HarperCollingIn

Pages: 237

Rating: 4*/5

Reading Time for the blog: 3 minutes

Kindle 

Paperback 

Addressing questions about the difficulties and pressures associated with maintaining a digital presence, including dealing with online negativity and balancing personal and professional lives, is crucial for those looking to enter or better understand the influencer industry.

Q. What strategies does Malini Agarwal recommend for growing and maintaining a significant social media following?

Q. What insights does Agarwal provide about the Indian entertainment industry and its relationship with social media?

Q. What are the main challenges digital influencers face, according to Malini Agarwal, and how can they be overcome?

About The Author

Malini Agarwal, widely known as MissMalini, is a pioneering figure in the Indian digital media landscape. Born and raised in India, Agarwal’s journey to becoming a digital media mogul is inspiring and groundbreaking.

Agarwal began her career as a radio jockey in Mumbai, where she quickly gained popularity for her engaging personality and unique style. Her passion for connecting with people and sharing stories led her to explore new media avenues. In 2008, she launched her blog, MissMalini.com, which started as a platform for sharing gossip and insights about Bollywood, fashion, and lifestyle.

MissMalini.com soon gained a massive following, thanks to Agarwal’s authentic voice and keen eye for trends. Her blog evolved into a comprehensive digital media company, MissMalini Entertainment, encompassing a blog, YouTube channel, and a strong presence on various social media platforms. Agarwal’s ability to adapt to the rapidly changing digital landscape and her innovative approach to content creation have been key to her success.

In 2018, Agarwal authored her first book, "To the Moon: How I Blogged My Way to Bollywood," which chronicles her journey from a blogger to a digital entrepreneur. The book offers valuable lessons on perseverance, creativity, and the importance of staying true to oneself.

About The Book

"Under the Influence" by Malini Agarwal is an insightful exploration of the digital influencer landscape, offering readers a detailed look at the inner workings of social media fame. Agarwal, who rose to prominence as MissMalini, shares her journey from being a radio jockey to becoming one of India’s most influential digital content creators.

Agarwal also delves into the strategies that have helped her and other influencers grow their online presence. She covers content creation, audience engagement, and brand collaborations, providing practical tips and real-life examples. Additionally, she addresses the challenges faced by digital influencers, such as dealing with online negativity, and balancing personal and professional lives.

Who the book is for?

·  Aspiring Influencers and Content Creators

·  Digital Marketers and Social Media Managers

·  Entrepreneurs and Business Owners

·  General Readers Interested in Social Media and Pop Culture 

Why should you read it?

• ·       Get Insider Knowledge into the Digital Influencer Sector.
• ·       Discover Useful Techniques for Success on Social Media: Learn practical advice and techniques for building a social media following, interacting with users, and producing real content.
• ·       Recognize the Power of Authenticity: Learn why it's critical to remain true to who you are in the digital age and how being honest may help you stand out in the crowded online arena.
• ·       Take A Cue from Malini Agarwal's Journey: Discover how Agarwal went from being a radio hostess to becoming a digital media tycoon, inspiring everyone hoping to work in the field.

Learnings from the Book:

·       Stress Authenticity: To earn your audience's trust and loyalty, remain genuine to who you are.

·       Engage Your Audience: Proactively communicate with followers to build a solid, cohesive community.

·       Plan Your Content Creation: Generate excellent, audience-focused content regularly.

·       Handle Brand Collaborations: Select collaborations based on shared values and target market preferences.

·       Adjust and Continue to Learn: Keep abreast of trends and modify your tactics to stay relevant in the ever-changing digital world.

As a content creator, reading "Under the Influence" by Malini Agarwal provided valuable insights that refined my approach to digital media. The book emphasizes the critical importance of authenticity. It reinforced the idea that being genuine to myself is essential for building trust and loyalty among my audience.

Radhika Jindal (Blogger)

Also, read my last blog: 

"Essential Parenting Read: ‘Bundle of Joy’" by Dr. Sanjay Wazir and Ambika Rikhye

Image Courtesy: radhika0001 @Instagram

Book: Bundle of Joy – A Complete Childcare

Author: Dr Sanajy Wazir & Ambika Rikhye

Genre: Non-fiction (Parenting/Child Development)

Publisher: Bloomsbury

Pages: 335

Rating: 4.5*/5

Books age recommendation (Parents): New-born to 10 years

Reading Time for the blog: 3 minutes

Kindle and Paperback

Addressing questions about child development with clarity and empathy is crucial for empowering parents and helping them navigate their parenting journey with confidence.

Q. How does "Bundle of Joy" approach the topic of parenting styles and discipline for very young children?

Q. What are the main themes of "Bundle of Joy"?

Q. What are the early signs of puberty and how should parents prepare for these changes?

Q. What are effective strategies for fostering open communication and a strong parent-child relationship during pre-adolescence?

About The Author

Dr Sanjay Wazir is an award-winning neonatologist in northern India, celebrated for his significant contributions to child health. His career, focused on education, research, and healing, includes penning authoritative texts like Hypoxic Ischemic Encephalopathy and Algorithms in Neonatology. Dr. Wazir is a sought-after speaker on online platforms and has established himself as a thought leader in pediatric medicine.

Ambika Rikhye is a versatile individual who, during her college days, managed various roles, including being a TV show anchor and radio jockey.  She is a full-time mom, a content strategist at Gurgaon Moms, and a successful author. Her debut book, Mirage, is a story of love, relationships, betrayal and forgiveness. Beyond writing, Ambika contributes impactful content to the Gurgaon moms community, driven by her dedication to balancing motherhood with her writing career, hoping to leave a lasting impact in both aspects of her life.

About The Book

The book covers many topics essential for new parents, including baby care, feeding, sleep routines, and health concerns. It provides actionable tips and strategies to address common challenges. The book outlines key developmental milestones from infancy through the toddler years, helping parents understand what to expect and how to support their child’s growth. It provides a broad spectrum of information, from day-to-day baby care to navigating the complexities of early parenting. A few other topics are common tummy-related ailments, the urinary and genital system, allergies, the nervous system, immunization, sleep, Puberty, and whatnot?

Who the book is for?

•       New Parents: People who just had a baby, and require advice on the day-to-day duties of caring for a newborn and the early years of parenting.

Expectant Parents: Parents who are getting ready for their baby's arrival and are looking for a thorough resource to learn how to get ready, and what to anticipate.

First-Time Parents: Parents who are unfamiliar with parenting children and require in-depth guidance on navigating the difficulties and rewards of the role.

Parents Seeking Emotional Support: People seek comfort and coping mechanisms for the emotional shifts and strain that come with becoming parents at a young age.

Parents Who Are Interested in Developmental Milestones: Parents who wish to comprehend and facilitate their child's development from early childhood to toddlerhood.

Why should you read it?

1.     Useful Advice and Techniques:

It provides practical guidance on a range of parenting topics, including feeding, bedtime routines, and baby-proofing your house. Parenting duties daily can become less stressful and more bearable with these helpful recommendations.

2.     Assistance with Emotional Health:

"Bundle of Joy" talks about stress management and self-care, as well as other mental and emotional facets of parenting. With compassion and useful guidance, it assists parents in navigating the emotional highs and lows of early motherhood.

3.     Clear Understanding of Developmental Milestones:

Key developmental milestones for infants and toddlers are outlined in the book, along with expectations at each stage. This aids parents in comprehending their child's development and figuring out how best to assist it.

Learning From The Book: 

1.     Effective Baby Care Techniques

2.     Understanding Developmental Milestones

3.     Balancing Emotional Well-being

4.     Building a Supportive Environment

5.     Practical Problem-Solving Skills

"Bundle of Joy" by Ambika Rikhye and Dr. Sanjay Wazir is a well-regarded guide designed to support new parents through the crucial early stages of their parenting journey. This book provides a comprehensive blend of practical advice and emotional support, making it a valuable resource for anyone welcoming a new baby into their lives.

 What are you waiting for? Grab your copy now, and embark on a journey of confidence and joy in your parenting adventure, knowing you're supported every step of the way!

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